FreeEtsyToolsFree Etsy Listing Audit & SEO Score
Paste your existing listing and get an instant SEO score out of 100 — with specific fixes for every issue found. Free, no login required.
What is an Etsy Listing Audit?
An Etsy listing audit is an SEO health check for an existing listing. You paste your title, tags, and description; the tool scores each section against Etsy's ranking factors and returns specific, actionable fixes — not vague advice. Think of it as a code review, but for the words on your listing page.
FreeEtsyTools scores out of 100 across four areas — title, tags, description, and overall structure — and surfaces exactly which of Etsy's documented best practices you're missing. Banned terms, unused tag slots, buried keywords, and weak openings all get called out by name.
The result is a prioritized fix list. Start at the top, work down, and most listings move from low-visibility (40–60 score) to genuinely competitive (80+) within a single editing session.
Why Most Etsy Listings Score Below 60
Short Titles
The #1 audit failure: titles under 100 characters. Etsy gives you 140 — sellers leaving 40+ unused are quietly losing rankings.
Empty Tag Slots
Most audited listings use 6–9 tags out of 13. Each empty slot is a search query you've decided not to rank for.
Banned Phrases
'Best', 'unique', 'high quality', '#1' silently suppress your listing. Many shops include them without knowing.
Weak Description Openings
Etsy indexes the first ~160 characters. Generic openers like 'Welcome to our shop!' waste the most valuable real estate.
Who Should Use This Tool
Sellers whose views suddenly dropped
If a previously good-performing listing tanked, this audit usually surfaces the cause within seconds.
Sellers who've never optimized
If you wrote your listings before learning Etsy SEO, the audit shows exactly what to fix without a course or coach.
Shops benchmarking competitors
Audit a competitor's public listing to see why they outrank you — then apply the same patterns to your own.
Sellers preparing for ad campaigns
Don't pay for clicks to a low-converting listing. Audit and fix first, then run ads against an optimized page.
Veteran sellers refreshing old listings
Etsy's algorithm changes. A listing that scored 90 in 2022 might score 65 today. Quick audits keep your shop current.
How to Audit Your Etsy Listing — Step by Step
Open the listing in Etsy admin
Copy your title, tags (as a comma-separated string), and description into the form. Including the description is optional but unlocks half the audit value.
Pick the right category
Category context affects what counts as a strong keyword. A wedding listing is judged by different standards than a home decor one.
Run the audit and read the score breakdown
Each section returns a 0–25 score plus a list of pass / warn / fail findings, each with a specific suggested fix.
Apply fixes top-down
Start with title fixes (highest SEO weight), then tags, then description. Re-audit after editing to confirm your score moved.
Etsy Listing Audit vs Other Tools
| Tool | Score out of 100 | Specific fixes | Free tier | Cost |
|---|---|---|---|---|
| FreeEtsyTools | Yes | Yes | Unlimited (50/day per IP) | Free |
| eRank Listing Audit | Yes | Yes | Limited | $9.99/month |
| Marmalead Listing Quality | Yes | Partial | Limited | $19/month |
| Manual review | No | If you know the rules | Yes | Free |
Etsy Listing Audit Technical Specs
| Specification | Detail |
|---|---|
| Score range | 0–100 (4 sections × 25 each) |
| Sections evaluated | Title, tags, description, structure |
| Finding statuses | Pass, warn, fail |
| Description input | Optional but recommended |
| Tag input format | Comma-separated string |
| Banned-term detection | Built in (best, unique, #1, etc.) |
| Tag length validation | Flags tags over 20 characters |
| Stored data | None — audits are stateless |
Example Audits — Try One Now
"Handmade Candle" — 15 chars, 1 keyword, no modifiers. Likely score: ~30/100.
Decent title, only 7 tags filled, no keyword in opening sentence. Likely score: ~55/100.
120+ char keyword-first title, all 13 tags, primary keyword in first sentence. Likely score: 85+/100.
Title contains 'best' and 'high quality' — flagged as fail. Likely score: ~45/100.